An organization’s corporate structure is the foundation upon which a firm builds its long-term viability, providing predictable determinations as to whether the enterprise will be able to drive, achieve and sustain its long-term corporate strategies of growth and profitability.


A.    Basis for driving corporate strategies
        i.      Vision, Values & Mission (Focus)
        ii.     Goals, Objectives & Action Plans (Execution)
        iii.    Accountability (Culture)

B.    Infrastructure favorable to achieving corporate strategies
        i.      Choose the course (Vision)
        ii.     Enforce the basic principles (Values)
        iii.    Supply the requisite resources, tools, information & support (Mission)

C.    Constituent components in sustaining corporate strategies
        i.      Control the corporate agenda
        ii.     Construct Executive Architecture; stipulate roles, jobs & responsibilities
        iii.    Support the organization’s leadership and reinforce the corporate culture


Executive architecture comprised of competent, honest and trustworthy leadership is requisite, in order for the organization to realize its long-term corporate strategies. A functional design with real meaning is most likely to survive and is most favorable to ensuring the organization stays focused on executing its highest-priority initiatives. Executive team members are not necessarily winners of popularity contests; but rather, are seasoned professionals who take seriously their fiduciary obligations and are consistently accountable for fulfilling their individual responsibilities. They diligently carry out their roles and steadfastly perform their individual job duties while consistently demonstrating personal integrity that exemplifies the desired corporate culture and supports the Mission.


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Rhonda Robinson, Principal & Corporate Strategist
Robinson Enterprises, LLC
www.RobinsonROI.com

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